Contributor post by Serena Olivieri

Well, I was so inspired by Tracy's post the other day that I thought it could be interesting to do the same about Madrid's vintage sign typography. So I went out with my camera and started taking pics of the old shop's in the neighborhoods of La Latina y Las Letras but, honestly, they're everywhere in this city, so this is just a little sample. Some of the places still have the same sign, other changed it with a modern one, but mainteining the same old-style design.



Most of the original signs in Madrid that are around today - which are desappearing constantly - were made around the first half of the 20th century. They used different techniques: paint on wood, on tiles, on mirror glass, on the wall, iron on stone...Here you'll find some old and new typographies that I found interesting while walking around the tiny streets.

I love the Relojeria (Clockmaker's) one: simple awesome plane green turquoise color and wooden typography: still a winner! I hope you like this little selection of vintage typography and hope that you could find it helpful someway.