Stella x The Beatles present ‘All Together Now’

If you followed our stories this weekend, you may have saw us taking in a Paul McCartney concert while he was in Vancouver. Checking off one more bucket list item, seeing an actual Beatle was a highlight we won't soon forget.  Coincidentally, the launch of Stella McCartney's x The Beatles present ‘All Together Now’ collection popped into our inbox this morning and I'm all about it. It reminded me a bit of the graphics at the concert which were stunning by the way.

Enlisting the help of four up-and-coming young musical talents, Stella launches the new ‘All Together Now’ collection, inspired by The Beatles’ film ‘Yellow Submarine’. Last year, the iconic Beatles film ‘Yellow Submarine’ celebrated its 50th anniversary, with its vivid hand-drawn imagery—by German artist Heinz Edelmann—digitally remastered for a modern audience. Stella attended a screening with family and friends and left inspired.

“It affected me in a way I just wasn’t expecting. Especially this idea of connecting people and bringing people together—politically this message has never been more relevant. So, I came out and I was like ‘I have to do something.’” – Stella

The campaign film sees four musical talents KEYAH/BLU, Joy Crookes, Oscar Jerome and Femi Koleoso exploring the Sea of Holes from ‘Yellow Submarine’, as they are transported to the hallucinogenic world of Sergeant Pepper Land. They interact with graphics and characters from the film before coming together to perform a dreamy beat composed exclusively for the campaign.

A dreamy escape with fashion and such a great message.  Click here to see the entire collection.

Jan Halvarson

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