Filmmaker Greg Durrell has just released the first trailer in anticipation of his new documentary, Design Canada; celebrating the golden era of Canadian graphic design. Canada’s design movement helped transform the country and Canadian designers from the ’60s and ’70s will finally be recognized for their important contribution transforming Canada's unique identity.

Canada Wordmark designed by Jim Donoahue

A project using the help of a kickstarter campaign, Greg Durrell of Hulse & Durrell in Vancouver and Jessica Edwards and Gary Hustwit of Film First have teamed up to produce the very first documentary about Canadian graphic design. The film will be a feature length documentary examining Canadian history detailing the creative processes and icons that defined generations and created a sense of unity in the 50s, 60s and beyond,  through the lens of graphic design. It will tell the story behind some of our country's more familiar contemporary visual design elements like the maple leaf, the CN Rail logo, the CBC logo and many more.

Where did the idea come from to make Canada’s symbol a maple leaf? Who were the creators of this visual language that brought Canadians together in a time of great change and growth?

Design Canada brings this little known history to the world.



The film will premiere in Toronto, Montreal, and Vancouver this June. Tickets are already available for those screenings now on their website, designcanada.com. Additional screenings in the U.S. and Europe will be announced soon and for those unable to make it to a theatre, the film will have a global digital release this September.

Check out the trailer below.
designcanada.com


Design Canada - Documentary Film Trailer from Hulse & Durrell on Vimeo.