This week IKEA Canada launched their newest commercial, a campaign that is entirely consumer generated; sharing some of Canada’s most special at-home moments at IKEA.ca/EverySecond.

After putting out an open call last month for the first phase of the campaign, consumers submitted their special moments via social media with the hastag #EverySecond.


The commercial is a compiled montage of some of these submissions which beautifully highlights one second moments from consumers like pancake flips and patty-cake games, to guitar strumming and baby smiles. Brief but powerful moments are all now part of a compelling and authentic television commercial.


The commercial is airing nationally from February 22 to March 13, 2016. Featured submissions (including the final commercial) can be found at IKEA.ca/EverySecond.


 *This post is sponsored by IKEA Canada. Thank you for supporting the brands that support Poppytalk.